For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...
Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...
Retailers already struggling with promotional strategy challenges faced dire straits when COVID-19 suddenly disrupted the marketplace and shifted customers’ shopping behaviors. The pandemic heightened ...
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