The anomalies studied by behavioral economists suggest that logic is rarely the most important factor in decisions.

It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...

In the late 1800s, one of the most enduring fictional characters of all time first appeared on the scene. No, I am not talking about Sherlock Holmes or Oliver Twist, but a less well-known though ...

The field of behavioral economics blends ideas from psychology and economics, and it can provide valuable insight that individuals are not behaving in their own best interests. Behavioral economics ...

Over the last 10 years, Behavioral Economics (BE) has become increasingly popular (see Google Trends chart below). According to BE, people’s economic decisions are often less guided by stable ...

University of Chicago Prof. Richard H. Thaler has been awarded the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017. The Royal Swedish Academy of Sciences honored Thaler, ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...