Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...

When it comes to using data to drive business, organizations such as Google or Facebook are iconic. Although a lot can be said about their practices with regards to topics such as privacy, ownership, ...

What began primarily as a strategy to reduce operational costs has transformed into a sophisticated ecosystem powered by automation, artificial intelligence, and advanced analytics. Today’s ...

Digital transformation initiatives and becoming a data-driven organization go hand in hand. But data managers, data scientists and business analysts continue to wrestle with the challenge of deriving ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

In the face of an impending economic slowdown, making the right business decisions is more critical than ever. This article will explore how decision making using Big Data and data analytics can help ...

Data is powerful, and professionals who know how to maximize it are in demand. At Michigan Tech, our business analytics students become experts who understand how to analyze and optimize both ...

Businesses are inundated with a firehose of data from a series of customer touchpoints, from point-of-sale interactions to social media engagement to sales data and much more. A master’s degree in ...

Business Analytics is the emergent capability for organizations in the twenty-first century. All organizations, regardless of industry, size, or operating environment generate and manage large volumes ...