As enterprises modernize, the question is no longer whether to use SAP or non-SAP tools, but how to make them work together ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

How intelligent ERP extensions like Bridge CRM are transforming SAP Business One into a smarter, faster growth engine for SMBs.

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Discover how CRM integration with other systems can enhance data synchronization, automate workflows, and improve reporting. CRM software can be a powerful marketing, sales, and service solution by ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

You don’t need SAP BTP to get real-time insights — CIOs can link SAP and Databricks now with smart pilots, middleware and fail-fast learning. In February 2025, SAP & Databricks announced a landmark ...

The latest CRM Playaz industry watch party was focused on the opening keynote at SAP's Sapphire 25 event held earlier this week. And with all of our keynote watch parties, we give our knee-jerk ...