As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Creativity in digital advertising went through a period of ...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

Bombay Sapphire Creative Lab takes contemporary design to newer heights at AD Design Show 2025 with artists, mixologists and ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...