He is fresh from re-launching its gaming computer Legion brand in the region, with an anchor around the major investment into the burgeoning eSports community. Choudhuri explains that with the APAC ...

In "Efficiency v effectiveness" last week, Dave Trott described the problem of focusing on efficiency first in the creative industry. In short, when trying to reduce costs, one can also compromise the ...

Driving efficiency in advertising budgets “for the sake of driving efficiency” is something that will never work in the long term, says Diageo’s marketing and innovation director for Great Britain, ...