Innovation. It’s a word that can be a little difficult to define, especially when you attempt to apply to it specific industries and verticals. But that’s exactly what we’ve done. The industry is B2B.
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The 5 best sources of B2B lead prospects
Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...
B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...
B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...
The business-to-business (B2B) landscape has been reshaped by digital transformation. It's predicted that "by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital ...
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