The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

Roblox’s influence extends beyond the platform itself. Games that gain traction often generate related content across video ...

Formula E and gaming-entertainment studio Feenix have joined forces to launch Formula E: Electric Lap on Roblox, aiming to ...

If brands want to reach the shoppers of the future, they’ll need to meet them where they already are: playing video games. Analysts at investment bank UBS recently found that while older generations ...

Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a 'critical audience' Surrounded by virtual cliffs and a cascading waterfall, ...

The electric racing championship has teamed up with gaming studio Feenix to launch an immersive Roblox experience targeting Gen Z and Gen Alpha fans ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Roblox CEO David Baszucki says his early career struggles, including working as a cleaner, mirrored Gen Z’s job uncertainty ...

Even as someone whose job it is to cover games, it is impossible not to have a few blind spots. I can hold my own in a discussion about League of Legends, know the history and general pulse in the ...