Google scraps unified pricing rules in Ad Manager after antitrust pressure

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...
Search Engine Roundtable

Google Ads Dishonest Pricing Practices Policy Updates

Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur ...
Hosted on MSN

Google publishes new guide on Shopping ads pricing

Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The ...
Seeking Alpha

FTC conducts probe into Amazon and Google's search advertising practices - report

The Federal Trade Commission is investigating whether Amazon (NASDAQ:AMZN) and Google (NASDAQ:GOOG) (NASDAQ:GOOGL) misled advertisers that place ads on their websites and if the tech giants properly ...
Search Engine Roundtable

FTC Investigating Google Over Ad Pricing & Terms On Websites

Bloomberg reports that the Federal Trade Commission is investigating Google (and Amazon) on whether the companies misled advertisers by not properly disclosing the terms and pricing for ads on their ...
The New York Times

When Google Altered Its Ad Rules, Charities Paid the Price

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...