Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Philipp Batura didn’t set out to build a fashion business.

This article on Roblox fashion is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly ...

To receive the Vogue Business newsletter, sign up here. Supermodel Karlie Kloss got her first experience with digital fashion when, through her collaboration with Adidas, she partnered with digital ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users. Virtual Brand Group, a metaverse creation ...