People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

We’re all aware of the transformative impact that personalized experiences can have on employee engagement, productivity and overall success. In fact, 55% of organizations have identified ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As data privacy concerns spike, brands are turning to first-party data to ...

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

In today’s multi-channel digitized world, retailers, marketers, and customer service experts all need to adapt and react quickly to optimize the end-user experience continuously. However, it’s not as ...

Businesses today can no longer survive simply by meeting the expectations of their customers. They now need to anticipate their desires and deliver in real time, every time. As a result, even a ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Seismic’s Kerry Ryan tells InvestmentNews how wealth and asset managers are using AI to personalize advice and redefine the ...

AI and analytics are powering innovative use cases for financial services and technology enterprises with the potential for real ROI — if they’re executed right. In this VB Spotlight event, learn how ...

Generative AI interest continues to grow, capturing the attention of business leaders worldwide. Capgemini Research Institute reports that GenAI is now on the boardroom agenda for 95% of organizations ...

The one-size-fits-all approach is outdated: there are more avenues for healthcare providers and payers to engage with patients and future customers. Yet, problems with navigating patients’ ...