Forbes

What’s Next For Programmatic Advertising In 2025?

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

The Challenges Of Agentic AI In Programmatic Advertising: What The Industry Needs To Solve

As the technology matures, the most successful AdTech companies will be those that use agentic AI to support human expertise, ...
Streaming Media Magazine

Pros and Cons of Programmatic Advertising

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...
AdExchanger

CTV Should Be Automated – But It Doesn’t Need To Be Programmatic

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...