As enterprises modernize, the question is no longer whether to use SAP or non-SAP tools, but how to make them work together ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

When CRM, Social and Big Data analytics come together, amazing things happen. The right, relevant information meets customers where and when they are most receptive to offers; customer wants, needs, ...

It’s no wonder that a SAP’s HANA in-memory database has caught the attention of many in the transactional, BI and Big Data worlds. HANA uses memory as its primary medium, with disk being used merely ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

According to the recent market intelligence, SMBs expanded 60% faster globally in 2025 than in previous years, with a 92% increase in the United States. These indicators demonstrate greater revenue ...

SAP Digital CRM offers generous features that will suit smaller companies that are new to CRM software, though some may balk at being locked into just one vendor. SAP Digital CRM (which begins at $23 ...

Starting price: No upfront pricing for SAP Sales Cloud. Key features: SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite and work ...

CIOs struggle when they try to mobilize enterprise applications. Dow Corning thinks its sales force now has a competitive advantage with its SAP CRM rollout. Here's how the company did it. Chip Reeves ...