SOFTlab used a series of powerful computational tools to help realize this whimsical addition to West Philadelphia. (Alan Tansey/Courtesy SOFTlab) Getting the angles of the canopy just right proved ...

The genius of SOFTlab’s design aesthetic lies in their emphasis on mutability, adaptability, modularity, and an overall willingness to customize, change and evolve. This approach rests in stark ...

New York design studio SOFTlab collaborated with Lucas Werthein and Marcelo Pontes of experimental production company Black Egg to create a multi-faceted architectural lighting installation that has ...

Recently, Engadget visited The Lab, HP's trippy art exhibition incongruously placed in the middle of the Panorama Music Festival in NYC. It proved surprisingly popular among festival-goers thanks to ...

Nova by SOFTlab was the winning proposal for the second annual Flatiron Public Plaza Holiday Design Competition held by the Flatiron/23rd Street Partnership Business Improvement District (BID), and ...

Light House by SOFTlab is a spatial sound and light installation that opened in LA last week. Light House is a minimalist structure with 30 rows of 20 fluorescent light tubes of varying lengths ...

Today, the Softlab affair marks another dramatic moment with the company's escape from the ministerial crisis table, with a declared attempt to separate the fates of Softlab Spa from Softlab tech, ...

Nova acts as an observatory from the ideal viewing platform of the Flatiron Plaza. Various viewing cones are arranged, pointing to different landmarks. Pedestrians are invited by the crystalline ...

SOFTlab has been chosen as the second annual winner of the Flatiron Public Plaza design competition in New York. Their winning proposal, Nova will open to the public next month on Wednesday, November ...