The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we've all been obsessed with. In short, the number of Google search results showing with ...

Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the past few weeks, Google said it was ...

A publisher asked Google’s John Mueller if it’s okay to add two meta description tags and two title tags on a single page. Google’s John Mueller provided a surprising answer that shows how Google ...

Google has made a minor update to the meta tags and attributes that Google supports help documentation and added the two tags Google does not support. Those include the meta keywords tag and HTML tag ...