Marketing Dive

5 ways advertisers can optimize women’s sports investments

New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can ...

Ads On Live Women’s Sports Deliver 20% Better Results Than Ads On Non-Sports Broadcast, Cable TV, WPP Study Finds

Brands are seeing a 20% better return on ads they buy on women's sports compared with non-sports broadcast and cable TV ...
Business Wire

EDO TV Outcomes Report: Women’s Sports Cement Cultural Impact in 2025, Outperforming Primetime for Second Straight Year

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...