Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday. On Tuesday, Roblox launched a ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox Users Battle Tornadoes and Raise Pets. Will They Watch Ads, Too? Online-entertainment company hires ad-tech player PubMatic to help juice sales of new video ads displayed on virtual billboards ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?