Editor’s Note: Previously, this series on scholarly publishing has offered advice on approaching an editor, getting a book contract, and responding to negative peer reviews. Promotion is a crucial ...

There are at least 10 ways a book can help grow your business, so you’re not alone if you’re feeling you want to get started on your book right now. But how do you actually pull it off? As the CEO of ...

I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to write a book. Perhaps, you have the itch also. Maybe one day, you were ...

A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...