These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

At SPS25, we did not feed prompts into ChatGPT — we posed them to leading B2B marketing experts to rocket your team to B2B ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

In this blog, Stefano Iacono from 6sense breaks down how account-based qualification can contribute towards your competitive ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

What motivates B2B technology firms to create new pieces of content? Do motivations vary by business type and size? To find out, 10 Fold surveyed 450 marketing executives who work for B2B or B2B-B2C ...

How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true business impact. This edited excerpt is from “B2B Content Marketing Strategy ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...