Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Bombay Sapphire Creative Lab takes contemporary design to newer heights at AD Design Show 2025 with artists, mixologists and ...

Many in the ad industry in the UK, Australia and Asia will be saddened to hear of the passing of awarded creative John Bailey ...

Capping a decade of achievement, the Best Apple ads of 2025 run the gamut from emotional tributes to playful satire.

Predis.ai today released its 3-step "Creative Velocity" framework to help digital advertisers combat ad fatigue, which now hits campaigns within 48 hours. The framework outlines actionable AI-driven ...

New platform supports advanced Meta advertising workflows, including sales, lead generation, and messaging campaigns ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

The future of New York City's celebrated creative scene is in jeopardy, as rising living costs make sustaining a career in ...

Take a look at the highlights of the design fair in Mumbai that featured an eclectic display of decor objects and furniture, engaging talks, and guided walks across three days ...

However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms.

The deal arrives as Meta accelerates its AI investments to compete with Google, Microsoft, and OpenAI — and as the industry’s ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...