Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Meta released details about its Generative Ads Model (GEM), a foundation model designed to improve ads recommendation across ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

In business, the power of individual leaders is an inherently hard thing to measure. It’s subjective, and it fluctuates on ...