You were just brought in to solve all the digital marketing challenges of an existing company. You’re excited, nervous and thinking about where to start. Questions are racing through your head. What’s ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

These days, a business that’s trying to make it in today’s flooded market simply cannot afford to exist without effective digital marketing strategies. This is where starting an actual digital ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Integrating data, analytics and sophisticated technology into digital marketing projects can help brands stay relevant and perform well among consumers, according to a July 13 article from MIT Sloan.

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...