Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...
As far as movie villains go, Mother Nature is one hell of an adversary. Overgård (Mads Mikkelsen) is a plane crash survivor stuck in the Arctic Circle, awaiting rescue. His day-to-day routine is ...
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