E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming ...

Last week, Australia became the first country in the world to enact a social media ban for kids under 16. As the children of Oz wept and gnashed their teeth (I presume), Prime Minister Anthony ...

Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.

TikTok is a popular tool for marketers and record labels looking to promote songs. For influencers, song campaigns are a steady income source.