The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Jai Krishnan, CEO – India, Samsonite South Asia Pvt. Ltd. and Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia Pvt. Ltd, talk about marketing strategy, operational priorities an ...

Beauty brands break down 2025, showing how they shifted from chasing scale to building relevance through smarter marketing, ...

The programme has already helped 100 rural agro-entrepreneurs go digital. Follow us on Instagram , TikTok, and WhatsApp for ...

According to recent data, 79% of Indian marketers plan to expand AI usage, yet only 46% feel confident in their teams' ...

The year 2025, in particular, proved to be a breakout moment. Retail media didn’t just grow; it came of age. The shift was ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

The primary marketing objective for this campaign was to engineer a high-impact launch that would generate authentic ...

Morris' insights helped frame The New York Times’ examination of AI-generated influencers, trust, and the future of digital ...

Appetite Creative's Jenny Stanley makes a case for how connected packaging engages with consumers and builds lasting brand ...