Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

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Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Few other companies are as present in everyday life as Amazon. This makes it all the more shocking when suddenly the login no longer works, strange orders appear or the account is even blocked. In ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Sellers can now interact with an AI chatbot to generate ads that match their branding. Sellers can now interact with an AI chatbot to generate ads that match their branding. is a news writer who ...