Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

From an undead scientist to steamy romance to scented scarves, these pieces of work stimulated innovation. This year, MM+M ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Meta released details about its Generative Ads Model (GEM), a foundation model designed to improve ads recommendation across ...