The updates through January till December ranged from minor interface additions, like comment impression counts, to feature ...

Discover the best marketing automation tools for enterprises in 2025 that leverage AI, streamline workflows, and enhance customer engagement. Explore our comprehensive guide to optimize your marketing ...

Marketers are rediscovering the power of physical experiences, from in-person events to printed catalogs and magazines, as a way to build deeper connections with audiences fatigued by digital-only ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Meta expected to make billions in revenue from scam ads in 2024: Reuters Reuters found that 15B "higher risk" ads reached users each day A Meta spokesperson said the company aggressively fights fraud ...

Expedia’s B2C and B2B segment strategy is taking off. The B2B side continues to grow, while the consumer division is finally steadying after a long tech overhaul. After several uneven years, Expedia ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...