Calling it a “Canada first,” Cineplex Media on Tuesday launched programmatic cinema advertising, giving advertisers automated access to its cinema inventory in movie theatres across Canada. Brands and ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

The Arc Raiders queue has become the first real test for players and servers. As Embark Studios’ new extraction shooter launched globally on October 30, thousands of players rushed to log in en masse, ...

Battlefield 6 is out now, and in the blink of an eye the game's servers became full with hundreds of thousands of players waiting to get in on the action. IGN was among the many facing server queues ...

Every person who streams a video favorite does so on their own terms, but Paramount is hoping to make the experience a little more unifying. The media conglomerate, now under the aegis of Skydance ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

GameSpot may get a commission from retail offers. EA's new Skate game--the first in 15 years--launched today into early access, and the free-to-play game is proving popular enough that players are ...

While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

We recently completed a manual effort to fix android scale sets with improper Managed Identity configurations. This was done manually by @haruna99, but we need a more sustainable approach. Next ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...