How Chinese Brands Are Winning Overseas
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YouTubeBloomberg Originals
How Chinese Brands Are Winning Overseas
From Pop Mart’s Labubus to Shein, Temu and Luckin, Chinese brands have become global consumer favorites and cultural ambassadors. With much of the credit going to TikTok, shoppers are hungry for more. 0:00 China’s soft power 1:40 Crazy for Labubus 2:40 TikTok’s influence 3:20 China’s online consumer culture 4:35 Expanding to Brazil 6:20 ...
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